Timeline for Pages on Facebook doesn’t offer admins the capability to set a default landing tab. Here’s why we believe that is a good thing.
Facebook recently revealed Timeline for Pages, and subsequently removed the Facebook default landing tab. You can no lengthier set a default landing tab. While numerous people who admin Facebook company pages are shocked by this move, or maybe even confused, let’s discuss why this really is really a good move by Facebook, and not such a bad thing.
While you recall, prior to the introduction of Facebook’s Timeline for Pages function, Facebook company page administrators were in a position to choose whether or not they needed Facebook users to land around the page’s Facebook wall or certainly one of its various custom tabs. Numerous manufacturers, for many many years, relied around the default-tab function to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button in order to gain access towards the Facebook company page and its fan-only content material.
Previously, before Timeline for Pages was place into action, Facebook company administrators could select which tab was shown as the default. And it could vary depending on which content they wanted the consumer to see once they 1st went to the Facebook business web page.
When Timeline for Pages was revealed, that all altered. Now there’s no Landing Tab default.
Now, like a Facebook business page administrator, just because you can’t set a contest or other custom app because the default tab does not mean you cannot direct both Facebook fans and non Facebook fans to that tab via an ad or a Facebook icon on your web site. Or perhaps a newsletter. Every Facebook app will still have its own own unique app URL. If you would like your Facebook users to land on the contest or another custom app, produce the app and make use of the app’s link, not the link to the web page, for your advertisements. Embed the app’s link in the Facebook icon on your website and in newsletters.
There may be some confusion and extra function in order to create modifications for your Facebook business web page so as for Facebook Timeline for Pages to convert nicely. But more than the long term, I do believe that this was a needed alter. What do you believe?