Frankie DeSoto, an Search engine optimization specialist at Standing Dog, continues to be writing about search engine optimization. His newest weblog post is about effective meta descriptions and how it is important to create an efficient meta description tag for every page of one’s web site.
There are several rules of thumb with regards to writing meta description tags. Maintain in mind first and foremost that the meta description tag can and will be utilized as part of your real search engine result listing. So, it is essential to create this well to ensure that the customers are enticed to click around the real search result listing and go to your website. Here are a few other important meta description tag pointers:
Probably the most important task from the meta description would be to inform the searcher of what they’ll discover when they go to your website. They’re short snippets of text that include keywords and ultimately perform as the advertising copy that influences the searcher to click on. The descriptions should utilize target keywords in an intelligent and natural way. Very similar to with title tags, you do not wish to write sentences that do not seem sensible simply to work inside your keyword phrases.
A general rule of thumb is to maintain your meta descriptions between 155-175 characters, with spaces. This really is how many characters the search engines will usually display inside the search results. Any longer and you danger viewing them shortened within the search results. It is important to function your keyword phrase into the starting of the description to make sure it’ll be displayed. I would recommend which includes your phrase within the very first 120 characters if at all possible.