How to Turn Brand Advocates into SuperFans

If you’re into social media marketing, you realize that it is extremely important to turn your brand advocates, your brand’s ambassadors, into fans. But not only should you turn your brand’s fans into regular fans, you’ve the opportunity to convert them into superfans. Those who will really vouch for your brand, and be what we call a super fan of one’s company’s brand. They’re the ones who will talk wonders about your brand, and tell everybody that they know about it. Just since they are a super fan. [Read more...]